Many bloggers wonder how to get on a PR list for makeup (UK). As a UK blogger myself, it has been something I was really keen on looking into, especially in the early days when fewer opportunities came my way. I spent far too long being a little on the nervous side, which stopped me being proactive.
It’s important to note that when I discuss makeup collaborations, I’m talking about my other site. Mummy Saver/Money Maker was started to share money making and blogging tips after my first site took off. My other site is aimed at mums who love beauty, so it has a healthy mix of parenting and beauty articles.
Having lots of beauty content will help you get on some UK makeup PR lists. If you don’t have a site where beauty content would be a good fit, you might want to think about setting up a beauty blog. PRs will be checking your site to see if it’s a good fit for their brand. If there isn’t any beauty content, they won’t be able to see what you have to offer in terms of collaboration.
It’s also important to continue to produce beauty content. If your last beauty article was written five years ago, it’s unlikely you’ll be considered a good fit.
How to Get On a PR List for Makeup UK
These tips will help you attract the attention of makeup and beauty PRs in the UK and help kickstart your journey towards fun and frequent bran collaborations.
Get your site basics sorted
Before anything else, if you’re hoping to join a PR list for makeup UK, you need to make sure your site is ready. This means all the behind-the-scenes running, as well as how it looks to a user. Check your page speed to make sure it loads quickly and ensure the site itself is user friendly.
The next step is to evaluate your site and make sure it is clear that beauty content is covered. Have you got a clear beauty section? If your whole site is in the beauty niche, have you clearly labelled different sections such as skincare/haircare etc?
Another essential move is to make sure it’s clear who runs the site and how to contact you. Some beauty companies scout for ambassadors, so if your site doesn’t give any clues on how to reach you, you could be missing out on key opportunities.
Make sure your site looks right
Once the running of the site is sorted, it needs to have the right look to encourage PRs to work with you. This means you need to show off your photography and writing skills. Content needs to be aesthetically pleasing and the writing needs to be engaging. Try and answer questions about the products you’re discussing. What is the formula like? Does the product last well? Does it do what it’s supposed to? If you can show that you have plenty to say on beauty topics, PRs are more likely to work with you.
Work on your photography. The best thing you can do to make it more likely you’ll get on beauty PR lists is to nail your photo taking. Consider layout, background, lighting and angle of the shot. Try to make the photo interesting and attention grabbing. For inspiration, look on Pinterest and Instagram, then use what you learn to develop your own style.
Search PR list for makeup ‘UK’
Some beauty companies will have a sign up on their site for you to become an ambassador or join their PR lists. Make sure that when you search, you add UK in the search bar, as lots of American companies will show up if you don’t specify where you are and they won’t all work with UK bloggers.
Below are some beauty companies that allow you to sign up as an ambassador in the UK. This doesn’t guarantee you will get on the list, but applying once your website is ready will definitely help!
If there’s a brand you especially want to work with, look at their ‘contact us’ page for an email address or form. Sometimes brands don’t make it easy to find their PR contact details, which makes you work a little harder for them. If this is the case, I would normally reach out on Twitter and ask who the best person is to contact regarding blogger/influencer collaborations. Once you’ve got an email sorted, you can send a killer pitch.
Let me know how you get on!